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You can't kill the surfing bug

Surfing is lifestyle which can have you catching waves into your eighties. The surfing bug can lie dormant for years, and often does. All it takes to reinvigorate the bug is mind surfing a wave on holiday or at your local beach. 

We wanted to create a surf brand that encapsulates the feeling all surfers get, no matter what age, sex or skill level—stoke is stoke.

If you look hard at our logo you will see it is made up of surfers

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