You can't kill the surfing bug

'Only a surfer knows the feeling', Billabong's famous line back in the nineties, was arguably the best tagline a surfing company had ever created. It's was a shame the company lost the feeling soon after it sold out to bankers.

Incorporating the feeling of surfing embedded in the bug logo was not only creative but it stands as a legacy to every surfer on the planet. For as long as the bug is in you, the brand will continue to evolve with endless imagination, motivation and spirituality.

Be at one with yourself and mother nature—the connection is inseparable. The surfing bug brings all surfers together. Sure we might all have different opinions and political points of view, but all that is forgotten with the sight of a perfect barrelling wave or an epic session at secret spot.

Be appreciative, humble, and strive to be, not just a better person but a better surfer than who you were yesterday—persistence and patience are key. Never let anyone prevent you, from that mental space that keeps you happy, healthy and most of all full of stoke. Yew!

www.thesurfingbug.com